Our New Brand
Building on our legacy, our modernised brand better reflects our mission and the many ways we support families with ill or injured children.
Building on our legacy, our modernised brand better reflects our mission and the many ways we support families with ill or injured children.
Building on our legacy, our modernised brand better reflects our mission and the many ways we support families with ill or injured children.
For over 45 years, Ronald McDonald House has supported families with ill or injured children across the world, surrounding them with a community of support and the resources they need to stay at the heart of their child’s care to ensure the best possible health outcomes. In the UK, the first House opened its doors in 1989, and since then, more than 100,000 families have stayed with us.
While our brand is widely recognised and loved, it needs to better show all the ways we support families with ill and injured children. In the past, the breadth of what we do has not been as clear as it should be for our community of supporters, partners, volunteers and families – and this has limited the support and donations we have received to enable us to support all the families who need our help.
We currently partner with 14 NHS hospitals across the UK, accommodating more than 8,000 families each year, but there are thousands more who need our support. And, because demand for our services continues to increase, we need to grow to be able to support every family that needs us. We plan to open new Houses and expand the Day Pass offering, and to do this, we need support.
To communicate everything we do, we’re excited to be introducing a new modernised brand that will improve how we look, sound and feel through images, colours, the way we talk about ourselves, and more.
Ronald McDonald House is taking bold step forward, rolling out a refreshed look and feel across the world, which includes a new name and logo that reflects our mission and the community of support, comfort and strength we continue to provide to families through essential services.
While our look is evolving, our unwavering commitment to families remains as strong as ever.
Built on our commitment that founder Dr Audrey Evans had over 51 years ago to put families at the heart of their child’s care, because the love and support of family is essential, and they both deserve to be surrounded by care.
As our heart beats stronger than ever, we are even more determined to give every family what they need to ensure the best health outcomes for their children.
Our new brand is modern, dynamic and impactful, and builds on the strength of our history and all we do. It will help us attract more supporters so we can grow and help more families who need us in the future.