Today marks the start of a new chapter for Ronald McDonald House UK. We are excited to launch our refreshed brand, rolling out across the UK today.
While you’ll see new colours, words and visuals, what matters most hasn’t changed: our promise to help families cope with the practical and emotional challenges they face when a child is seriously ill or injured. It’s this simple, human need, to stay close, that sits at the heart of everything we do, and our refreshed identity helps us tell that story more clearly to the people who make it possible.
Our modernised brand clearly expresses our core purpose: supporting families through the practical and emotional challenges they face when a child is seriously ill or injured in hospital. By putting families at the heart of care, it reflects our belief that when a child is in hospital, families belong together and should be able to stay close to the care their child needs.
As part of a global initiative, we have modernised the Ronald McDonald House UK brand to better reflect who we are today and the impact we make. Informed by research, the refresh brings greater clarity and consistency to how we present ourselves, helping people better understand our work, trust what we do and connect with our mission.
Our Chief Executive, Ella Joseph, said:
“For more than 35 years, we’ve been there for families at one of the most frightening and exhausting times of their lives. Families with sick or injured children are often under huge emotional and financial strain and staying close to their child in hospital can make all the difference to how they cope.
“Our refreshed brand reflects who we are today and the families we support. It brings our mission to life with clarity and compassion and reinforces our commitment to reach more families and support them better, for as long as they need us.”
A brand rooted in family‑centred care
Our rebrand places family‑centred care at its heart, recognising that children are not treated in isolation and that parents and carers play a vital role in recovery, decision‑making and emotional support. By removing practical and financial barriers, we help families stay close, informed and actively involved in their child’s care.
Our Director of Engagement, Louise Firth, added:
“This new brand is about clarity and confidence. It embodies the trust families place in us, the dedication of our teams and volunteers, and our belief that when a child is in hospital, family stays and Ronald McDonald House UK stays with them.
“We look forward to sharing this next chapter and continuing to stand alongside families, for as long as they need us.”